BE SMART

Besides being a mother and a tennis champion, Serena Williams is also a businesswoman. The 23-time Grand Slam champion has her own investment fund.

On the biggest lesson she has learned, Williams says, “The biggest lesson that I’ve learned, is that no matter who you are it takes a ton of work and time. Yesterday, I was listening to my husband talk about different business things and I learned a huge lesson that I could immediately start applying but in general, I think in business it’s key to understand that sometimes you might see something and it seems like it has happened overnight but it takes a lot of hard work and restless nights.”

“It takes a lot of time and dedication and things that you see aren’t necessarily what you perceive. A lot of people go into business thinking I’m going to make it successful and it will be great overnight and very rarely does that happen.”

“When it does happen you have to think about all the millions and millions of businesses that weren’t as successful. Williams has always been a big supporter of women’s empowerment and says, “Empowerment is important in general.”

Serena goes on to add that she has always believed in making the first move for herself, right from the time she was a child when she entered a tennis tournament on her own at the age of 7.

“I always made the first move for as long as I could remember. When I was seven years old, I made the first move by entering myself in a tennis tournament. I’m not saying a seven-year-old should do that but I always had this mindset, you have to do it before someone else does it.”

“When you have an idea, there’s this saying that there are four other people with the exact same idea, so you have to act on it fast and make that first move, or someone else is.” Finally, on her venture fund, Serena says she started it because she wanted to be in the investment world after being inspired by people who invested in companies such as Apple and Facebook.

“I started Serena Ventures because I wanted to invest in different companies, I wanted to be in the investment world. I was looking at people who invested in Apple and Facebook and wondered how I would be able to do that.”

“The more I started investing, I learned that so very few female-founded companies were getting investment dollars, and that changed my mission to focus on bringing awareness on that issue. I wanted to let people know with my platform and voice, that it needed to change.”

By Haresh. Adapted from: https://www.tennisworldusa.org/tennis/news/Serena_Williams/81731/serena-williams-i-always-believe-in-making-the-first-move/

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