BE SMART

I understand the pressure you’re under. You need to make sales. You need to generate demand. You need to please your boss. You need to please the board. You need to make ends meet. I get that.

​Paul Mellor, MD of the British advertising agency Mellor&Smith, gets it, too:

“These marketers, especially those CMOs or VPs of Marketing are earning pretty good wages. They’ve got a mortgage, probably even a second mortgage on that second holiday home. They’ve got kids in private school, they’ve got a lot to lose to go against the grain. It’s much easier to sit with the crowded group where everyone is exactly the same, where no one stands out.”

Adapted from Louis Grenier, Everyone Hates Marketers ([email protected]).

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FINAL THOUGHTS

Tell me this:

What’s the main challenge you’re having with your business right now?

Email me at [email protected] and let me know.

I love to hear from subscribers and I read every email.

Talk to you soon.