BE SMART

The math is compelling. You’re going to lose most of the competitions you enter. How could it be any other way? With a hundred or a thousand or a billion people completing, only one wins.

This means that you’re going to be seen and measured by how you lose, not how you win.

The way to win is usually to fit in all the way, to give the judges precisely what they want, to train just like everyone else, but harder.

But the way to lose with style is to create possibility. To be creative. To do generous work that’s worth talking about.

If you’re going to lose (and you probably will), why not lose with style?

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FINAL THOUGHTS

Tell me this:

What’s the main challenge you’re having with your business right now?

Email me at [email protected] and let me know.

I love to hear from subscribers and I read every email.

Talk to you soon.